R.J Cutler's film, 'Martha,' now on Netflix, provides an in-depth look at Martha Stewart’s extraordinary life and career. The documentary traces her journey from a model, a stockbroker, to the first self-made woman billionaire in America. It narrates the story of how after moving to Westport, Conn. with her publishing-magnate husband, Stewart bought a fixer-upper, Turkey Hill Farm, and transformed it into the embodiment of her brand's rustic style.
The film showcases Stewart’s creative genius that combined shabby-chic retro design with user-friendly recipes, becoming the launchpad that turned her into a pioneering icon of upscale lifestyle culture. It also explores how Stewart’s business savvy led to the creation of her prestige catering business and her breakthrough 1982 book ‘Entertaining.’
Also portrayed is Stewart's tumultuous fall from grace when she was accused of insider trading, resulting in a five-month prison sentence. The film then documents her remarkable comeback in the era of social media, reinventing herself as an icon of ageless cool.
‘Martha’ tells a captivating story of how Stewart represented a symbol of aspiration, setting a high standard of aesthetics. However, the documentary also delves into the downside of this aspiration, potentially setting unattainable goals for many. The film navigates a critical line between praising Stewart's contributions and examining her role in influencing an aspirational culture.
The film recounts her time in prison, portraying it as both a humbling experience and a turning point that allowed Stewart to grow. It wraps up with her iconic comeback when she appeared in "The Comedy Central Roast of Justin Bieber," marking her presence in the new age of influencers while paving the way for her collaboration with Snoop Dogg. By the end of 'Martha,' viewers gain an appreciation for Stewart's resilient spirit and profound impact on American culture.
